ORIGINAL PAPER
The impact of energy efficiency policy on Ukraine’s green brand: a bibliometrics analysis
1
Department of Marketing, Sumy State University, Ukraine
Submission date: 2021-08-17
Final revision date: 2021-09-20
Acceptance date: 2021-09-20
Publication date: 2021-12-29
Corresponding author
Tetyana Pimonenko
Department of Marketing, Sumy State University, 2, Rymskogo-Korsakova st., 40007, Sumy, Ukraine
Department of Marketing, Sumy State University, 2, Rymskogo-Korsakova st., 40007, Sumy, Ukraine
Polityka Energetyczna – Energy Policy Journal 2021;24(4):5-18
KEYWORDS
TOPICS
ABSTRACT
This paper summarizes the arguments and counterarguments within the scientific discussion on the impact of energy-efficient development on promoting the national green brand. The primary purpose of the research is to provide an overview of the scientific background devoted to the relationship between the energy efficiency policy and the country’s green brand to identify the potential research gaps and highlight the prospects for particular research directions. The systematization of scientific publications presented in the Scopus database showed a rapid tendency for publication activity on the investigated theme from 2000 to 2020. However, there has remained a deficiency in investigating the role of energy efficiency policy in formulating the country’s green brand. Therefore, it is appropriate to screen out the relevant publications to detect the future research directions in boosting energy efficiency for strengthening Ukraine’s green brand. To obtain the objectives of this study, the paper is presented in the following logical sequence: determining the keywords to find the relevant publications; searching the publications; conducting the evaluation analysis by specific metrics; applying the bibliometric analysis for the investigation of keywords and their co-occurrence. The co-occurrence analysis was performed using the VOSviewer software tools. The study sample consists of 3090 publications indexed in the Scopus database. The study involved documents published from 2000 to 2020. The research identified the most productive authors, prestigious scientific journals, and the most contributing countries and institutions. The publications were clustered into five thematic groups, which indicate the main research directions. The authors specified the prosperous lines for future research.
METADATA IN OTHER LANGUAGES:
Polish
Wpływ polityki efektywności energetycznej na zieloną markę Ukrainy: analiza bibliometryczna
zielona marka, zielony wzrost, polityka efektywności energetycznej, analiza bibliometryczna
W artykule podsumowano argumenty i kontrargumenty w dyskusji naukowej na temat wpływu efektywnego energetycznie rozwoju na promocję narodowej zielonej marki. Podstawowym celem badania było dokonanie przeglądu polegającego na określeniu relacji między polityką związaną z efektywnością energetyczną a zieloną marką kraju w celu zidentyfikowania potencjalnych luk badawczych i naświetlenia perspektyw dla poszczególnych kierunków badawczych. Systematyzacja publikacji naukowych zebranych w bazie Scopus wykazała szybki wzrost aktywności publikacyjnej na temat efektywności energetycznej w latach 2000–2020. Wciąż jednak brakuje badań na temat kształtowania zielonej marki danego kraju w zależności od tej polityki. W związku z tym dokonano selekcji odpowiednich publikacji, aby określić przyszłe kierunki działań w zakresie zwiększania efektywności energetycznej dla wzmocnienia zielonej marki Ukrainy. Aby osiągnąć cele niniejszego artykułu, dokonano opisu kolejnych zrealizowanych kroków, wykonanych w następującej logicznej kolejności: określenie słów kluczowych dla odnalezienia odpowiednich publikacji; wyszukanie publikacji; przeprowadzanie analizy ewaluacyjnej według określonych metryk; zastosowanie analizy bibliometrycznej do badania słów kluczowych i ich współwystępowania. Analizę współwystępowania przeprowadzono za pomocą narzędzi programu VOS Viewer. Próba badawcza składała się z 3090 publikacji zindeksowanych w bazie Scopus opublikowanych w latach 2000–2020. W badaniu zidentyfikowano najbardziej produktywnych autorów, prestiżowe czasopisma naukowe oraz kraje i instytucje, których publikacji jest najwięcej w Bazie Scopus. Publikacje zostały pogrupowane w pięć grup tematycznych, które wskazują główne kierunki badawcze. Autorzy określili najbardziej pożądane kierunki przyszłych badań.
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| eISSN: | 2720-569X |
| ISSN: | 1429-6675 |
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